Perhaps that is the proper spelling in the world it comes from.

[Hi, Jean. Hope you don't mind a sudden Richard peering over your shoulder at the very brightly-colored box. Although now that he sees what the other man is looking at for himself... well, it does look a bit questionable as far as edibility is concerned.]

Is that supposed to be some sort of breakfast cereal?

[The picture shows it in a bowl with milk the way one would usually eat cereal, but it certainly doesn't look like any kind of cereal Richard has ever seen before.]